Digital TV&Video in Russia. 4K&HDR 2018


October 3, 2018


Hilton Garden Inn, Moscow Krasnoselskaya, Moscow

Session Partner
Session Partner
Session Partner
GS Group
Technical partner
Industry Partners
Industry Partners
IAB Russia
Supported by
National (Russian) Association of TV and Radio Broadcasters
Supported by
Supported by
Supported by
Supported by
Supported by
Cable TV Association of Russia


   Digital TV & Video in Russia. 4K & HDR is the only business forum in Russia, where the issues of building and functioning of the global Ultra HD ecosystem are fully discussed. This year, the Conference has undergone an important transformation: it will be organized as a dual track conference with several parallel sessions.

   The first track will be devoted to discussing the most important issues of the digital TV industry development in general, as well as to content-market for pay-TV in particular. Recognized industry experts will share successful marketing and technological cases and tell about the key trends in the industry legal regulation, about the transformation of media content in the era of global digitalization and about modern telemetry opportunities.

   The purpose of the second track is to discuss the main trend of recent years: development of 4K television broadcasting and opportunities provided by HDR technology. These technologies are de facto one of the main drivers of the global broadcasting industry development. The key to the successful future of ultra-high definition television is the close cooperation of broadcasters, operators, content producers and equipment that form the world's Ultra HD ecosystem.


  • Discussing the key changes in the industry legal regulation and the necessary factors for pay-TV providers’ revenues growth.
  • Sharing effective marketing, technological and content trends of the pay-TV market.
  • Demonstrating the features of modern technologies for effective TV-broadcasting development
  • Exchange of experiences and only the best practical cases in the telecommunications industry.


  • Leading Russian and global pay-TV providers
  • Telecommunication and broadcasting companies
  • Manufacturers and distributors of 4K Content
  • Satellite, Cable TV and OTT providers
  • Content and service providers
  • System integrators
  • Production and post-production studios
  • Production and post-production studios
  • Industry and media experts

Key Topics

  • Key changes in the pay-TV industry legal regulation in Russia and its results
  • Marketing, technological and content trends of the pay-TV market.
  • 4K ecosystem in Russia and worldwide: production, delivery and promotion of UHD content.
  • Monetization of new TV formats
  • Niche TV content and its development prognosis.
  • Forecasting the penetration of 4K and HDR into the consumer market.
  • Прогнозы развития потребительского рынка проникновения 4К и HDR
  • The Key Event

    The Key Event

    The only conference in Russia that is dedicated to the global Ultra HD (4K) ecosystem construction and functioning. More than 180 TV industry representatives!

  • Experience Exchange

    Experience Exchange

    Our keynote speakers are leading world experts in the field of Ultra HD (4K). It is an opportunity to personally ask your question to an expert and chat over a cup of coffee.

  • Real Cases

    Real Cases

    Only real Russian and foreign strategies of increasing pay-TV providers’ revenues through the introduction of new premium content broadcasting formats.

  • Interactive


    Live-broadcasting and demonstration of 4K-content. Networking service for interactive cooperation between participants. Meet new partners, exchange contacts and agree on cooperation!

Key speakers

Maria Lisowska

Director of Marketing & Business Development, Fashion TV

Stephane Schweitzer

CEO & Founder, Clubbing TV

Gennady Orlov

Sports commentator, anchorperson

Michel Chabrol

Senior Vice President New TV Formats, Eutelsat S.A.

Aleksandr Shirokikh

Russian National Association of TV and Radio Broadcasters

Gregory Kuzin

Medialogistika Project Director, MSK-IX

Nikolay Mikhailov


Paul Gray

Research Director, IHS Markit

Karen Kazaryan

Chief Analyst, Russian Association for Electronic Communications (RAEC)

Aleksandr Pervuhin

Projects Manager, NSC

Vadim Levin

producer, stage director, screenwriter, venture investor

Kirill Makhnovskiy

CEO, Orion GC

Valeria Brusnikina

Deputy General Director, n’RIS

Nikolay Orlov

Deputy General Director for Content Policy

Lyubov Vasilenkova

Head of Sales Department, "First HDTV" TV Company

Alexander Surkov

Head of Analytical Center, GS Group

Denis Lukash

Executive Director, Digital Rights Centre, "RosKomSvoboda" consultant

Ilya Rustamov

General Producer, Sila TV

Alexandr Chernyaev

Sales Solution Manager в Huawei Technologies

Maxim Skorchenko

Head of Development of Nonlinear Services, Tricolor

Anton Artemyev


Roman Nikishov

Deputy head of Department, Iterion

Agenda at a Glance

10:30 - 11:00
Registration & welcome coffee

11:00 - 12:30
Plenary session «Digital TV in Russia: the Key Trends and Features of the Industry Legal Regulation»
Preliminary themes:
  • Legal regulation of the media sphere. What can we expect from the new «Infocommunication Code» and the tightening of the «Anti-Piracy Law»?
  • Prospects for the regulation of non-linear TV services
  • Opportunities for operators with a reasonable limitation of the network neutrality principles
  • The first practical results of the Yarovaya Law implementation from Pay TV operators
  • The main risks for operators in fulfilling the requirements of the Personal Data Law
  • Cooperation of operators with Roskomnadzor and FAS in monitoring the content of TV channels
  • Legal basis for delivery of mandatory channels to OTT services subscribers

12:30 - 13:00
Coffee break

«Content» Stream

13:00 - 14:00
Panel discussion «Content in the Digital Age»
Thems for discussions:

  • Features of interaction between content providers and telecom operators
  • Combating TV channels illegal retranslation on Internet
  • Successful cases of channel web streaming monetization
  • Thematic content import substitution as a way for Pay TV operators to compete
  • Requirements for content protection from unauthorized access and distribution
  • Linear vs nonlinear content - competition or complementarity?
  • Commercial potential of new VR, AR, 360°, 3D video formats
14:00 - 15:00
Round table «Development of television in the Internet environment: distribution of signals, legal sources, legal features, 4K in OTT»
Thems for discussions:

  • Special versions of TV channels for OTT
  • Advertising in OTT broadcasting
  • Measurement of TV viewing in the Internet
  • The first experience of 4K TV channels broadcasting in OTT
  • Where to get the proper OTT-TV channels. Legal sources

«4K» Stream

13:00 - 15:00
Session «Commercial Potential 4K & HDR»
Preliminary themes:

Session Partner:
  • The Ultra HD (4K) & HDR consumer market development forecast
  • Inclusion of UHD-channels into the basic service packages by operators: development or killing the 4K market?
  • The level of the Ultra HD (4K) implementation in Russia. When will be there only 4K TV sets left on retailers’ shelves?
  • The main advantages of Ultra HD (4K) technology for viewers
  • Projected ARPU of 4K TV services in Russia and in the world
  • Marketing strategies and tools for promoting the Ultra HD format (4K)
  • Effective collaborations and examples of the Ultra HD technology promotion by the largest vendors
  • Smart TV as a driver for the Ultra HD (4K) development in Russia
  • Is there any sense in HDR without Ultra HD?
  • Is ‘Upscale’ a danger or a helper on the way of 4K content promotion?

15:00 - 15:30
Lunch break

15:30 - 16:30
Panel discussion «Sports content and the largest sporting events as a driver for the development of the paid TV market»
Preliminary themes:

  • What world technological and media trends will influence the consumption of sports broadcasts in Russia in the near future?
  • What are the requirements for the quality of content that are of paramount importance for the modern viewer of sports broadcasts?
  • What global strategies for involving sports TV viewers in the digital environment will be the most successful in Russia?
  • When the VR and Ultra HD will win the Russian sports TV viewer?
  • The experience of broadcasting the 2018 World Cup in Russia. What conclusions can be drawn from the analysis of the behavior of viewers?
  • Are broadcasts of sports events in social networks and over-the-top (OTT) channels direct competitors for traditional channels for the distribution of tele-content?
14:30 - 15:30
Session «4K & HDR here and now: a technological bridgehead for implementation»
Preliminary themes:

  • Problems of 4K, 8K, HDR, HFR, WCG and NGA technologies introduction
  • Turnkey 4K solutions for Pay TV operators
  • Key features of the HEVC / H.265 codec and its potential rivals
  • Available subscriber solutions for receiving 4K signal
  • 4K & HDR Streaming Solutions
  • Software, conditional access systems and security systems optimized for Ultra HD (4K) content
  • Evolution of digital sound and new generation audio circuits
  • Specialized data storage devices for 4K Media Content
  • Optimizing production costs for 4K / HDR content

16:00 - 17:30
Session «Practice of Telemetry in Russia: Insight or Pleasant Delusions?»
Preliminary themes:

  • What to measure, how to measure? The relevant methods for calculating the subscriber base and TV viewing measuring
  • Telemetering of media consumption on Internet: results of use of BigTV Index usage results
  • Which information about subscribers is available to Pay TV operators?
  • How can operators monetize this information?
  • What do advertisers expect from operators?
  • Why do operators and TV channels need big data?
16:00 - 17:30
Session «Delivery of Ultra HD Content: Satellite, Cable, OTT»
Preliminary themes:

Session Partner:
  • The power of domestic and foreign satellite systems for Ultra HD (4K) broadcasting
  • Features of 4K content transfer in the IPTV and OTT
  • The fifth generation of mobile communication (5G) as an effective environment for delivering Ultra HD TV signals

17:30 - 18:00
Cocktail reception, networking

Simultaneous translation will be provided at the conference




Триколор ТВ
GS Group
Газпром-Медиа Развлекательное Телевидение
Наша Сибирь

Sessions Partner


Technical partner


Industry Partners

IAB Russia

Media Partners

Broadcasting Телевидение и радиовещание
daily comm
Вестник связи
Первая миля
Json TV
ИКС - медиа

Supported by

Национальная ассоциация телерадиовещателей НАТ
Ассоциация кабельных операторов Азербайджана
Международная академия связи
Ассоциация кабельного телевидения России АКТР


Hilton Garden Inn Moscow Krasnoselskaya

Hilton Garden Inn, Moscow Krasnoselskaya, Moscow