The only conference in Russia that is dedicated to the global Ultra HD (4K) ecosystem construction and functioning. More than 180 TV industry representatives!
Our keynote speakers are leading world experts in the field of Ultra HD (4K). It is an opportunity to personally ask your question to an expert and chat over a cup of coffee.
Only real Russian and foreign strategies of increasing pay-TV providers’ revenues through the introduction of new premium content broadcasting formats.
Live-broadcasting and demonstration of 4K-content. Networking service for interactive cooperation between participants. Meet new partners, exchange contacts and agree on cooperation!
On October 3, 2018, the Hilton Garden Inn Moscow Krasnoselskaya metropolitan hotel hosted the third annual international conference “Digital TV & Video in Russia. 4K & HDR”. This is the only business platform in Russia where the construction and operation of the Ultra HD world ecosystem is comprehensively discussed. The event, which annually brings together several hundred professionals of the digital television industry, has undergone an important transformation this year - it took place in two parallel streams - “4K” and “Content”. The conference brought together about 200 digital television industry professionals representing all of its segments: pay TV operators, broadcasters, copyright holders and content producers, technology providers, OTT services.
The conference was opened by the plenary session “Digital TV in Russia: Key Trends and Innovations in the Regulation of the Industry”, devoted to the peculiarities of the current Russian legislation and the prospects for the development of the pay TV industry in the context of the established practice of regulating the industry. The meeting was moderated by Alexander Kaligin, editor-in-chief of the Telesputnik publishing house, who listed the main regulatory innovations of recent years, affecting all industry participants without exception. We are talking about improving the efficiency of the blocking of pirated online resources, the “Spring Law”, the ongoing development of the Infocodex, designed to replace the existing sectoral legislation, which often conflicts with market realities. The panelists came to the conclusion that the improvement of legislation should take place in a continuous dialogue with industry representatives, industry experts, associations and unions. In particular, Kirill Makhnovsky, General Director of Orion Group of Companies, noted: “The legislation in force in the Russian Federation at the moment suits us, on the whole, with the exception of some points that we regularly discuss with representatives of the regulator.” The head of the Orion Group of Companies complained that the problem area remains OTT in a broad sense, since the legislative framework in this area has not yet been created.Expand
At the same time, participants in the plenary session voiced a number of negative trends for the industry and criticized the actions of the regulator. RAEC chief analyst Karen Ghazaryan described the work on the Infocodex as “fragmentary”, which does not create the possibility to bring all parties together at one discussion table to work out the necessary compromises for the market. And Denis Lukash, executive director of the Center for digital rights and consultant of RosKomSvoboda, stressed that the gap between theoretical constructs of regulatory bodies and market practice is constantly widening. Alexey Amelkin, President of the Cable Operators Association “Makatel”, spoke in the same vein, saying that the industry was regulated out of measure and any operator could be punished if they wanted to, which means that the requirements are redundant.
Nevertheless, the discussion participants showed moderate optimism and readiness to establish a constructive dialogue that would unite all interested parties.
After the plenary session, the conference split into two streams. One of them was devoted to the main trend of recent years - the development of television broadcasting in 4K format and the possibilities offered by HDR technology. The introduction of the Ultra HD format and related technologies is de facto one of the main drivers of the development of the global broadcasting industry. The success of ultra-high-definition television lies in the close cooperation of broadcasters, operators, content producers and equipment that form the Ultra HD world ecosystem.
The first session of this stream was devoted to the demonstration of the commercial potential of the 4K format and HDR technology. Her partner was the TV company “First HDTV”, and the moderator was Aleksey Zhdanov, the editor of the Telesputnik publishing house, who noted that it was the marketing aspects of 4K commercialization that could determine the fate of the technology and the extent of its distribution.
Within the section, Lyubov Vasilenkova, Head of Sales Department of TV Company First TVCH, spoke about the portfolio of TV channels distributed by the company, among which 4K channels: Insight and Nasha Sibir occupy a special place. Katerina Kropotova, head of the Our Siberia 4K TV channel group, presented the project, describing in detail its philosophy and mechanics of work on creating content. According to Grigory Kuzin, director of the Medialogistics project (MSK-IX), for companies using fiber optic networks to transport 4K-channel content to operators, there are no problems with signal skipping, however, when adapting it to the consumer, there may be a shortage of computing power: server , easily coping with the transcoding of several HD channels, does not cope with the transcoding of the UHD channel. The final report of the report by Anton Artemyev, CEO of ARSPRO, was devoted to a review of HDR technology and its commercial potential in the Russian context.
The 4K stream finalized the session dedicated to the technologies that form the basis for the introduction of Ultra HD in Russia and the world. It was moderated by Artyom Egorov, head of the television equipment department of the NAG company, and SES was a partner. Alexander Surkov, Head of the GS Group Analytical Center, opened the section with a report in which he gave a detailed overview of the 4K ecosystem - from equipment for the production of ultra-high-resolution content to devices for viewing video and infrastructure solutions used by operators and providers Huawei’s lead manager Alexander Chernyaev told , as video content can contribute to the growth of operators' revenues in an environment where media consumption patterns are changing dramatically. In turn, the vice-president of Eutelsat, Michel Chabrol, having mentioned that the number of 4K channels is steadily growing, spoke about the intricacies of downloading and distributing high-resolution video signals from satellites.
Hisense, as a television vendor, sees a number of internal and external calls for the 4K television market. The main external challenge is the competition of TVs with mobile devices. “Image quality remains a decisive factor in industry leadership, so we strive to set the tone in this area by offering new solutions - for example, our patented Laser TV development with realistic color reproduction and home cinema features,” said Anton Kharin, vice president of sales and marketing company Hisense Russia. According to him, the 4K ecosystem has not yet been fully formed. Prevents this, above all, the transfer of bulk content. However, it is already clear that the Russian market is coping with this task in stages and is gradually developing towards the mass introduction of the latest 4K technologies.
The second conference flow “Content” was devoted to the discussion of the most pressing issues of the content market development for pay-TV networks. The participants appreciated the course of media content transformation in the era of ubiquitous digitalization and shared successful marketing and technology cases.
The stream opened the session “Content in the digital age and the practice of telemetry in Russia”. Its moderator was Pavel Katkov, founder and owner of the law firm Katkov and Partners. Maxim Skorchenko, head of development for non-linear Tricolor services, began his presentation by asking whether the two ways of delivering television content — satellite and Internet — compete with each other. In his opinion, both technologies can exist quite harmoniously: modern hybrid set-top boxes allow the viewer to easily switch between satellite and online. Producer, director and screenwriter Vadim Levin spoke about the new paradigm of the entertainment industry and the features of content distribution in the digital environment. The second part of this session was devoted to topical issues in the field of telemetry. In particular, the president of the National Association of Broadcasters, Alexander Shirokikh, cited the survey data, from which it followed that the regional channels considered the lack of telemetry, as well as their incorrectness, their main problem. He noted that this data could provide Tricolor to those regional channels that broadcast on its platform. Andrei Boyarinov, CEO of MediaHills, talked about how the company he heads creates a system for collecting information about television viewing based on data from a number of pay TV operators - the sample of MediaHills now has 1.6 million households. Collected data can also be useful for content producers: for example, researchers have found that an excessive demonstration of violence shown in the series made about thirty percent of viewers switch the channel. At the conclusion of the session, the Deputy Head of the Department of the Iterion Company Roman Nikishov spoke. He devoted his report to the issues of monitoring the quality of content delivery and spoke about the solutions that his company offers in this area.
The program of the second stream continued the round table "The development of television in the Internet environment." He was moderated by Dmitry Blinnikov, a journalist for RBC. The roundtable participants discussed opportunities for the development and monetization of television in the Internet environment, as well as prospects for the distribution of 4K content in OTT services. In particular, Nikolay Orlov, Deputy Director General for Content Policy of Tricolor, expressed the opinion that the subscriber base of the operator, receiving pay-TV services via satellite, in excess of 12 million households, in the coming years will continue to provide the bulk of revenue, and the OTT subsystem -directions can not catch up with the traditional. Nevertheless, the operator considers it necessary to develop OTT services, since, with the current trends, this is one of the ways to deal with the problem inherent in all operators without exception.
Moderator: Alexander Kaligin, Chief Editor, Telesputnik
Themes for discussion:
Moderator: Mikhail Silin, Vice President of Russia’s Cable Television Association
Moderator: Mikhail Medrish, Director of Operations, AKADO Telecom
Moderator: Vsevolod Kolyubakin, Editor, Telesputnik
Moderator: Sofia Kvashilava, Content Director, ivi.ru
Themes for discussion:
Moderator: Larisa Sidorina, Editor in chief, Publishing house «Tele-Sputnik»
Moderator: Eugeniy Solomatin, Director of development, Minnova
Moderator: Eugeniy Solomatin, Director of development, Minnova
Moderator: Dmitri Kolesov, Director of TV and Content, J'son and Partners Consulting