4-я Международная конференция «Digital TV&Video in Russia. 4K&HDR»

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When

11 october 2019

Where

DEWORKACY Red October, Moscow

Organizer
Telesputnik
General partner
tricolorTV
Strategic partner
GS Group

Panasonic
Partner
Partner
1tvch
Partner
SES
Partner
EPG
Supported by
National (Russian) Association of TV and Radio Broadcasters
Supported by
Supported by
Supported by
Supported by
IATR
Supported by
Cable TV Association of Russia

   The fourth annual International ConTech 2019. Content & Technology for Digital TV & Video in Russia: 4K, 8K, HDR, HFR and beyond Conference is a full-fledged successor to the main annual industry forum in the field of digital TV - Digital TV & Video in Russia. 4K&HDR, the only business forum in Russia where the issues of building and operating the Ultra HD world ecosystem were comprehensively discussed.

    Over the 4 years of its existence, the conference has established itself as a leading independent platform where participants of the TV and media market regularly gather and effectively communicate. The speakers are not only recognized experts from the Russian television industry, but also the world's leading industry experts.

    This year, the organizer - Telesputnik - decided to change the name and concept of the event, which will now focus not only and not so much on the issues of formation and functioning of the UHD market, but also on the most pressing problems of the digital TV industry in general, and the content market for Pay TV networks in particular.

    What does the word ConTech in the name of the conference mean? Content and technology are two main areas, without which the digital television market is simply impossible. Above them is the state governing the relationship of industry participants. Therefore, the ConTech 2019 agenda will be divided into these three semantic parts: the opening plenary part devoted to the most acute issues of industry regulation and two parallel streams - content and technology.


Objectives

  • Discussing the key changes in the industry legal regulation and the necessary factors for pay TV providers’ revenues growth.
  • Sharing effective marketing, technological and content trends of the pay TV market.
  • Demonstrating the features of modern technologies for effective TV-broadcasting development
  • Exchange of experiences and only the best practical cases in the telecommunications industry.

Participants

  • Leading Russian and global Pay TV providers
  • Telecommunication and broadcasting companies
  • Manufacturers and distributors of 4K content
  • Satellite, cable TV and OTT providers
  • Content and service providers
  • System integrators
  • Production and post-production studios
  • Industry and media experts

Key Topics

  • Key changes in the pay TV industry legal regulation in Russia and its results
  • Marketing, technological and content trends of the pay TV market.
  • 4K ecosystem in Russia and worldwide: production, delivery and promotion of UHD content.
  • Monetization of new TV formats
  • Forecasting the penetration of 4K and HDR into the consumer market.
  • The Key Event

    The Key Event

    The only conference in Russia that is dedicated to the premium content and Ultra HD (4K) global ecosystem construction and functioning. More than 200 TV industry representatives!

  • Experience Exchange

    Experience Exchange

    Our keynote speakers are leading world experts in the field of premium content. It is an opportunity to personally ask your question to an expert and chat over a cup of coffee.

  • Real Cases

    Real Cases

    Only real Russian and foreign strategies of increasing pay-TV providers’ revenues through the introduction of new premium content broadcasting formats.

  • Interactive

    Interactive

    Live-broadcasting and demonstration of 4K-content. Networking service for interactive cooperation between participants. Meet new partners, exchange contacts and agree on cooperation!

Key speakers

Michel Chabrol

Senior Vice President , Eutelsat S.A.

Mikhail Demin

President, Media Communication Union (MKS)

Natalia Bratchikova

Marketing Director of Fixed Business&TV

Pavel Katkov

Senior partner and founder, Katkov & partners

Victor Chekanov

CEO, Megogo in Russia

Vitaliy Vasiliev

CEO, EPG Service

Viсtor Mazurik

Director of innovation monetization, ER-Telecom Holding

Karen Kazaryan

Chief Analyst, Russian Association for Electronic Communications (RAEC)

Anastasia Kiseleva

Director of Pay TV Development Department, Net By Net Holding

Konstantin Anokhin

Commercial Director, Ngenix

Elena Gultyaeva

Legal Advisor, AKTR

Dmitri Kolesov

Director of TV and Content, J'son and Partners Consulting

Artem Lysov

Marketing Director, Viasat

Nikolay Orlov

Deputy General Director for Content Policy, Tricolor

Andrew Nesterov

Deputy General Director for Strategic and Operational Marketing, Tricolor

Denis Maymistov

Director of Development, Tricolor

Yuri Malkov

Head of Smart Home Department, Tricolor

Yulia Popelysheva

Legal Director, Yandex

Leonid Savkov

Commercial Director, Yandex

Maxim Polukhin

CEO, 1HDTV television company

Igor Sokolov

Product Director, Okko

Irina Levova

Curator of WG «Communication and IT», Expert Council under the Government of the Russia

Aleksey Byrdin

CEO, Internet-video Association

Denis Kuskov

CEO, TelecomDaily

Nikita Trynkin

Executive Vice President, Star Media

Dmitry Sychugov

CEO, Amedia TV

Preliminary Agenda

10:30 - 11:00
Registration of participants, welcome coffee

11:00 - 11:15
Organizer`s welcome address

11:15 - 13:00
Panel discussion «Regulation of broadcasting digital multiplexes in the online environment»

Topics for discussion:

  • Digital TV is sweeping the country. Preliminary status of the transition to Digital Terrestrial Television in Russia.
  • Changes that await the Russian television and telecommunications industry in the near future due to the country's transition to digital broadcasting.
  • Foreign experience of digital broadcasting. Comparison with Russia.
  • The main vectors of the development of broadcasting in the Russian Federation in the context of the development of the digital economy.
  • Government initiatives to regulate and stimulate the development of the broadcasting market, which the market expects.
  • Key trends and forecasts for the Russian broadcasting market for 2020-2024.
  • The influence of the "digitalization" on Pay TV operators and other market players.

Спикеры:

Natalia Bratchikova, Marketing Director of Fixed Business&TV
Elena Gultyaeva, Legal Advisor, AKTR
Yulia Popelysheva, Legal Director, Yandex
Nicolay Orlov, Deputy General Director for Content Policy, Tricolor
Irina Levova, Curator of WG «Communication and IT», Expert Council under the Government of the Russia
Alexey Byrdin, CEO, Internet-video Association

13:00 - 13:30
Coffee break

«Content and Marketing» stream

13:30 - 15:00
Session «Promotion and monetization of premium content: Ultra HD (4K, 8K), HDR, 3600, HFR, WCG и NGA»

Moderator: Dmitry Kolesov, Director, TV and Content Department, J`son & Partners Consulting

Speakers:

Andrey Vdovin, Program Director, CTI
Andrew Nesterov, Deputy General Director for Strategic and Operational Marketing, Tricolor
Artem Lysov, Marketing Director, Viasat
Igor Sokolov, Product Director, Okko
Representative of Media Alliance

    «Technologies and delivery environments» stream

13:30 - 15:00
Session «Satellite, cable, OTT: economic and technical features of different delivery environments»

Speakers:

Michel Chabrol, Senior Vice President New TV Formats, Eutelsat
Vyacheslav Berson, Head of Client Support, 1HDTV television company
Grigory Kuzin, Director of the «Medialogistica» Project, MSK-IX
Representative of CDNvideo
Representative of SES
Representative of Huawei
Representative of Harmonic

15:00 - 15:15
Coffee break


15:15 - 17:00
Futurological round table «Russian TV market without pirates»

Topics for discussion:

  • Russian TV market without pirates in numbers.
  • How will the eradication of piracy affect the redistribution of income between the main segments of the market and its restructuring?
  • What tasks can be redirected to state resources, focused on the fight against piracy?
  • What opportunities in this regard will open up to individual market participants?
  • What new market niches may appear after the disappearance of the pirates?
  • How the destruction of piracy will change the consumption patterns of video content: what and in what volumes the viewers will consume.
  • How realistic and attractive picture of the TV market without pirates?
  • What is holding back the total eradication of piracy in Russia?
  • Is it possible to get rid of piracy without a fundamental change in the regulatory framework of the state and the practice of its implementation?
  • Are there any risks of eliminating competition and halting development in the event of the disappearance of piracy?

Moderator: Pavel Katkov, Senior partner and founder, Katkov & partners

Speakers:

Viktor Chekanov, CEO, Megogo in Russia
Dmitry Sychugov, CEO, Amedia TV
Nikita Trynkin, Executive Vice President, Star Media
Leonid Savkov, Commercial Director, Yandex
Maxim Polukhin, CEO, 1HDTV television company
Karen Kazaryan, Chief Analyst, RAEC
16:30 - 18:00
Round table «Prospects for the development of operator`s OTT-services and broadcasting in the online environment»

Topics for discussion:

  • The development of operators' own OTT services as a natural way of retaining subscribers, increasing their loyalty and ARPU.
  • Own OTT service or partnership with online cinemas: a comparison of model performance.
  • The future of independent OTT platforms in Russia.
  • Clearing rights when operators cooperate with third-party OTT services.
  • Examples of platform operator turnkey OTT solutions.
  • How to increase revenue from broadcasting in an online environment.
  • Features of consumption of streaming content online.
  • Advantages of streaming in comparison with traditional broadcasting.
  • Which TV channels do users prefer to watch online; whether there are differences in preferences from the audience of traditional broadcasts.
  • Features of various platforms for streaming channel.
  • Prospects for the further development of streaming channels.

Moderator: Denis Kuskov, CEO, TelecomDaily

Speakers:

Viсtor Mazurik, Director of innovation monetization, ER-Telecom Holding
Anastasia Kiseleva, Director of Pay TV Development Department, Net By Net Holding
Vitaliy Vasiliev, CEO, EPG Service
Denis Maymistov, Director of Development, Tricolor
Konstantin Anokhin, Commercial Director, Ngenix
Irina Kumanyaeva, Sales and Development Director, Tvigle

17: 15 - 18:30
Round table
17: 15 - 18:30
Round table «MediaTech: Consumer Smart Technologies in the Media Industry»

Topics for discussion:

  • What ecosystem development strategies are used by the leading OTT market players, suppliers of smart home and consumer IoT systems in Russia and in the global market? Why do ecosystems have a beginning but no end?
  • What business models are used by vendors and integrators developing open and closed systems? What are their differences?
  • Why voice assistant and smart speaker Sberbank? Can a pay-TV operator and OTT service do without a voice assistant? What place do voice assistants and other non-traditional interfaces take in the emerging MediaTech market?
  • When will a user be able to select a series in the catalog of the OTT platform using an interface that captures thoughts?
  • What can smart TV do in the next 10 years?
  • How are the ideas about the scenarios of media consumption in the 5G era, unmanned vehicles and total cross-platform changing?
  • Which players have a chance to become key beneficiaries of emerging ecosystems? What elements will become the nuclei of ecosystems?
  • To what extent is the Russian market ready for an “economy of ecosystems and subscriptions”?li>

18:30 -19:00
Cocktail reception & networking

Organizer

Телеспутник

General partner

Триколор ТВ

Strategic partner

GS Group

Panasonic

Partner

ГПМ РТВ
1ТВЧ
SES
EPG

Supported by

Национальная ассоциация телерадиовещателей НАТ
АПКИТ
ГИТР-Инст
Фонд Академия Российского телевидения
IATR
Ассоциация кабельного телевидения России АКТР

Live Broadcast Sponsor

CDN

Media Partners

Кабельщик
Adindex
Останкино
TVkinoradio
 ICT-online.ru
Ict2go.ru
Mediavision
Информационно-деловой портал «ИКС-МЕДИА»
Mediajobs
Мобильные телекоммуникации
daily comm
Вестник связи
НАГ
ТВ Дайджест
ГИТР
Техника кино и телевидения (ТКТ)
DVBPro
ТСС-он

Venue

DEWORKACY Red October

Devorkacy_logo.png

Deworkacy is a Russian network of multifunctional spaces designed for meetings and dialogue of business, city authorities, technological entrepreneurs and investors in business, educational and entertainment formats.


Bersenevskaya Embankment, 6, bldg. 3, Moscow, Russia (Kropotkinskaya metro station)


The flagship space Deworkacy Red October is located in a historic place - on the territory of the former factory "Red October" on the Bersenevskaya embankment of the Moscow River. A 10-minute walk from the metro station Kropotkinskaya across the pedestrian stone bridge from the Cathedral of Christ the Savior.


How to get: See the route


2019 ANNUAL CONFERENCE REGISTRATION OPTIONS

Registration fee for 1 participant (excluding VAT) is:

  • Pre (ends August 16) – 130 euro
  • Early (ends August 30) - 145 euro
  • Regular (ends October 11) – 185 euro
Registration fee includes:
  • Access to all conference events and exhibit hall;
  • Coffee breaks and welcome reception;
  • Conference bag, name tag and program;
  • Participation in the evening cocktail reception;
  • Video recordings of speeches;
  • Presentations of speakers.


To participate, you must fill out the appropriate online registration form:

Special terms for participation are provided: *
  • for telecom and Pay TV operators;
  • for groups of 5 participants - a special package offer
Participation in the conference without a registration fee is allowed: *
  • for speakers, moderators and panelists of the conference;
  • for personspersonally invited by the organizers and partners of the conference as delegates;
  • for representatives of specialized print and online media.

* The Organizers reserve the right to refuse registration if the registered person does not meet the indicated qualification of the audience.

Want to participate on the most favorable terms? Please contact the Organizing Committee: +7 (812) 332-6444, conference@telesputnik.ru


Want to be a speaker or partner?

As a partner, we invite vendors, system integrators, manufacturers and suppliers of equipment for digital TV and Ultra HD industry. I n the Partner`s Demo-zone will be presented stands with unique developments, solutions and technologies for the telecommunications industry participants. Please fill out the application form, which will be reviewed by the Conference Organizing Committee.


Conference Organizing Committee

+7 (812) 332 6444

conference@telesputnik.ru


Conference Partnership

+7 (812) 332 6444 (ext. 112)

t.klapneva@telesputnik.ru

Conference Archive

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200+ attendees

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30 high-class speakers

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130+companies



Video

Highlights

Speakers:

Maria Lisowska

Maria Lisowska

Director of Marketing & Business Development, Fashion TV

Stephane Schweitzer

Stephane Schweitzer

CEO & Founder, Clubbing TV

Геннадий Орлов

Gennady Orlov

Sports commentator, anchorperson

Мишель  Шаброль

Michel Chabrol

Senior Vice President , Eutelsat S.A.

Александр Широких

Aleksandr Shirokikh

Russian National Association of TV and Radio Broadcasters

Григорий Кузин

Gregory Kuzin

Medialogistika Project Director, MSK-IX

Николай Михайлов

Nikolay Mikhailov

CEO, A.R.E.S

Paul  Gray

Paul Gray

Research Director, IHS Markit

Карен Казарян

Karen Kazaryan

Chief Analyst, Russian Association for Electronic Communications (RAEC)

Александр Первухин

Aleksandr Pervuhin

Projects Manager, NSC

Вадим Левин

Vadim Levin

producer, stage director, screenwriter, venture investor

Кирилл Махновский

Kirill Makhnovskiy

CEO, Orion GC

Валерия Брусникина

Valeria Brusnikina

Deputy General Director, n’RIS

Николай Орлов

Nikolay Orlov

Deputy General Director for Content Policy, Tricolor

Любовь  Василенкова

Lyubov Vasilenkova

Head of Sales Department, "First HDTV" TV Company

Александр Сурков

Alexander Surkov

Head of Analytical Center, GS Group

Денис Лукаш

Denis Lukash

Executive Director, Digital Rights Centre, "RosKomSvoboda" consultant

Илья  Рустамов

Ilya Rustamov

General Producer, Sila TV

Александр  Черняев

Alexandr Chernyaev

Sales Solution Manager в Huawei Technologies

Максим  Скорченко

Maxim Skorchenko

Head of Development of Nonlinear Services, Tricolor

Антон  Артемьев

Anton Artemyev

CEO, ARSPRO

Роман Никишов

Roman Nikishov

Deputy head of Department, Iterion

Partners:

Телеспутник
Триколор ТВ
GS Group
Газпром-Медиа Развлекательное Телевидение
Huawei
Наша Сибирь
Eutelsat
Tvip
Iterion
Arspro
1ТВЧ
SES
MSK-IX
Hisense
АКАР
IAB Russia
Broadcasting Телевидение и радиовещание
Останкино
TVkinoradio
 ICT-online.ru
Ict2go.ru
ViNTERA.TV
Mediavision
1234G
Mediajobs
daily comm
Вестник связи
Первая миля
Json TV
ИКС - медиа
МТК
23
Национальная ассоциация телерадиовещателей НАТ
Ассоциация кабельных операторов Азербайджана
Международная академия связи
МАСТ
АПКИТ
Ассоциация кабельного телевидения России АКТР
10:30 - 11:00
Registration & welcome coffee

11:00 - 12:30
Plenary session «DIGITAL TV IN RUSSIA: THE KEY TRENDS AND FEATURES OF THE INDUSTRY LEGAL REGULATION»
Moderator: Alexander Kaligin, Chief Editor, Telesputnik
Speakers:
  • Kirill Makhnovskiy, CEO, Orion GC
  • Irina Levova, WG “Communication and IT” Curator, Government Expert Council of the Russian Federation
  • Karen Kazaryan, Chief Analyst, Russian Association for Electronic Communications (RAEC)
  • Alexey Amelkin, President at MACATEL Assosiation
  • Denis Lukash, Executive Director, Digital Rights Centre “RosKomSvoboda” Consultant
  • Sergey Semenov, Legal Adviser, Association of Film and Television Producers
  • Gregory Turintsev, commercial Director of the National register of copyrights and intellectual property
Topics:
  • Legal regulation of the media sphere. What can we expect from the new «Infocommunication Code» and the tightening of the «Anti-Piracy Law»?
  • Prospects for the regulation of non-linear TV services
  • Opportunities for operators with a reasonable limitation of the network neutrality principles
  • The first practical results of the Yarovaya Law implementation from Pay TV operators
  • The main risks for operators in fulfilling the requirements of the Personal Data Law
  • Cooperation of operators with Roskomnadzor and FAS in monitoring the content of TV channels
  • Legal basis for delivery of mandatory channels to OTT services subscribers

13:00 - 14:30
Panel discussion «Content in the Digital Age»
Moderator: Pavel Katkov, the founder and owner of Katkov and Partners
Speakers:

  • «Linear vs non-linear content - competition or complementation?”, Maxim Skorchenko, Head of Development of Nonlinear Services, Tricolor
  • «Digital Media as a new paradigm of the entertainment industry», Vadim Levin, producer, stage director, screenwriter, venture investor
  • «Areas of blockchain application in media technologies», Alexandr Pervuhin, Projects Manager, NSC
  • «Modern measurements of the audience of linear TV. Pros and cons», Aleksandr Shirokikh, Russian National Association of TV and Radio Broadcasters
  • «Modern telemetry in Russia: going beyond the limits of pipelimetry», Nikolay Mikhailov, CEO, A.R.E.S.
  • «Practical experience of building the largest telemetry system in Russia based on the data of telecom operators», Andrey Boyarinov, CEO, MediaHills
15:00 - 16:00
Round table «Development of television in the Internet environment: distribution of signals, legal sources, legal features, 4K in OTT»
Moderator: Dmitry Blinnikov, journalist, RBC
Speakers:

  • Nikolay Orlov, Deputy General Director for Content Policy, Tricolor
  • Gregory Kuzin, Medialogistika, Project Director, MSK-IX
  • Alexey Filatov, Head of TV Service, IVI
  • Lev Petukhov, Head of Digital Resources Department, NTV-PLUS
  • Kirill Salov, Sales Director, Ngenix
  • Pavel Katkov, the founder and owner of Katkov and Partners
Topics:

  • Special versions of TV channels for OTT
  • Advertising in OTT broadcasting
  • Measurement of TV viewing in the Internet
  • The first experience of 4K TV channels broadcasting in OTT
  • Where to get the proper OTT-TV channels. Legal sources
16:00 - 17:00
Panel discussion «Sports content and the largest sporting events as a driver for the development of the paid TV market»
Moderator: Gennady Orlov, Sports commentator, anchorperson
Speakers:

  • Ilya Rustamov, General Producer, Sila TV
  • Roman Barkov, General Producer, PROGONKI TV Channel
  • Vitaly Vasiliev, CEO, EPG Service
Topics:

  • What world technological and media trends will influence the consumption of sports broadcasts in Russia in the near future?
  • What are the requirements for the quality of content that are of paramount importance for the modern viewer of sports broadcasts?
  • What global strategies for involving sports TV viewers in the digital environment will be the most successful in Russia?
  • When the VR and Ultra HD will win the Russian sports TV viewer?
  • The experience of broadcasting the 2018 World Cup in Russia. What conclusions can be drawn from the analysis of the behavior of viewers?
  • Are broadcasts of sports events in social networks and over-the-top (OTT) channels direct competitors for traditional channels for the distribution of tele-content?

4K Sessions

13:00 - 14:30
Session «Commercial Potential 4K & HDR»
Moderator: Alexei Zhdanov, Editor, Telesputnik
Speakers:

Session Partner:
  • «Genuine 4K content from the First HDTV: 3 years of reality», Lyubov Vasilenkova, Head of Sales Department, “First HDTV” TV Company, Katherine Kropotova, head of a group of TV channels, Our Siberia HD TV
  • «UHD TV market: the evolution of consumer goods and the use of content», Paul Gray, Research Director, IHS Markit
  • «FashionTV 4K channel + OTT & VOD projects», Maria Lisowska, Director of Marketing & Business Development, Fashion TV 4К
  • «The content variety challenge in 4K», Stéphane Schweitzer, CEO/Founder, Clubbing TV
  • «Features of 4K-TV channels distribution. Medialogistika’s experience», Gregory Kuzin, Medialogistika, Project Director, MSK-IX
  • «Beginning of the HDR era. New content quality.», Anton Artemiev, CEO, ARSPRO
15:00 - 17:00
Session «4K & HDR here and now: a technological bridgehead for implementation»
Moderator: Artem Yegorov, head of the television equipment department, NAG
Speakers:

  • «4K Ecosystem: current development and its impact on other markets», Alexander Surkov, Head of Analytical Centre, GS Group
  • «Video as a driver of operators' revenue growth», Alexandr Chernyaev, Sales Solution manager at Huawei Technologies
  • «Challenges of shifting content production towards 4K video format», Alexey Alaverdov, Technical Director, Star Media
  • «Ultra HD via satellite», Michael Chabrol, Senior Vice President, New TV Formats, Eutelsat S.A.
  • «Content delivery quality monitoring - practical experience and prospects», Roman Nikishov, Deputy Head of Department, Iterion

17:00 - 18:00
Cocktail reception, networking

Simultaneous translation will be provided at the conference



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On October 3, 2018, the Hilton Garden Inn Moscow Krasnoselskaya metropolitan hotel hosted the third annual international conference “Digital TV & Video in Russia. 4K & HDR”. This is the only business platform in Russia where the construction and operation of the Ultra HD world ecosystem is comprehensively discussed. The event, which annually brings together several hundred professionals of the digital television industry, has undergone an important transformation this year - it took place in two parallel streams - “4K” and “Content”. The conference brought together about 200 digital television industry professionals representing all of its segments: pay TV operators, broadcasters, copyright holders and content producers, technology providers, OTT services.

The conference was opened by the plenary session “Digital TV in Russia: Key Trends and Innovations in the Regulation of the Industry”, devoted to the peculiarities of the current Russian legislation and the prospects for the development of the pay TV industry in the context of the established practice of regulating the industry. The meeting was moderated by Alexander Kaligin, editor-in-chief of the Telesputnik publishing house, who listed the main regulatory innovations of recent years, affecting all industry participants without exception. We are talking about improving the efficiency of the blocking of pirated online resources, the “Spring Law”, the ongoing development of the Infocodex, designed to replace the existing sectoral legislation, which often conflicts with market realities. The panelists came to the conclusion that the improvement of legislation should take place in a continuous dialogue with industry representatives, industry experts, associations and unions. In particular, Kirill Makhnovsky, General Director of Orion Group of Companies, noted: “The legislation in force in the Russian Federation at the moment suits us, on the whole, with the exception of some points that we regularly discuss with representatives of the regulator.” The head of the Orion Group of Companies complained that the problem area remains OTT in a broad sense, since the legislative framework in this area has not yet been created.

Expand

At the same time, participants in the plenary session voiced a number of negative trends for the industry and criticized the actions of the regulator. RAEC chief analyst Karen Ghazaryan described the work on the Infocodex as “fragmentary”, which does not create the possibility to bring all parties together at one discussion table to work out the necessary compromises for the market. And Denis Lukash, executive director of the Center for digital rights and consultant of RosKomSvoboda, stressed that the gap between theoretical constructs of regulatory bodies and market practice is constantly widening. Alexey Amelkin, President of the Cable Operators Association “Makatel”, spoke in the same vein, saying that the industry was regulated out of measure and any operator could be punished if they wanted to, which means that the requirements are redundant.

Nevertheless, the discussion participants showed moderate optimism and readiness to establish a constructive dialogue that would unite all interested parties.

After the plenary session, the conference split into two streams. One of them was devoted to the main trend of recent years - the development of television broadcasting in 4K format and the possibilities offered by HDR technology. The introduction of the Ultra HD format and related technologies is de facto one of the main drivers of the development of the global broadcasting industry. The success of ultra-high-definition television lies in the close cooperation of broadcasters, operators, content producers and equipment that form the Ultra HD world ecosystem.

The first session of this stream was devoted to the demonstration of the commercial potential of the 4K format and HDR technology. Her partner was the TV company “First HDTV”, and the moderator was Aleksey Zhdanov, the editor of the Telesputnik publishing house, who noted that it was the marketing aspects of 4K commercialization that could determine the fate of the technology and the extent of its distribution.

Within the section, Lyubov Vasilenkova, Head of Sales Department of TV Company First TVCH, spoke about the portfolio of TV channels distributed by the company, among which 4K channels: Insight and Nasha Sibir occupy a special place. Katerina Kropotova, head of the Our Siberia 4K TV channel group, presented the project, describing in detail its philosophy and mechanics of work on creating content. According to Grigory Kuzin, director of the Medialogistics project (MSK-IX), for companies using fiber optic networks to transport 4K-channel content to operators, there are no problems with signal skipping, however, when adapting it to the consumer, there may be a shortage of computing power: server , easily coping with the transcoding of several HD channels, does not cope with the transcoding of the UHD channel. The final report of the report by Anton Artemyev, CEO of ARSPRO, was devoted to a review of HDR technology and its commercial potential in the Russian context.

The 4K stream finalized the session dedicated to the technologies that form the basis for the introduction of Ultra HD in Russia and the world. It was moderated by Artyom Egorov, head of the television equipment department of the NAG company, and SES was a partner. Alexander Surkov, Head of the GS Group Analytical Center, opened the section with a report in which he gave a detailed overview of the 4K ecosystem - from equipment for the production of ultra-high-resolution content to devices for viewing video and infrastructure solutions used by operators and providers Huawei’s lead manager Alexander Chernyaev told , as video content can contribute to the growth of operators' revenues in an environment where media consumption patterns are changing dramatically. In turn, the vice-president of Eutelsat, Michel Chabrol, having mentioned that the number of 4K channels is steadily growing, spoke about the intricacies of downloading and distributing high-resolution video signals from satellites.

Hisense, as a television vendor, sees a number of internal and external calls for the 4K television market. The main external challenge is the competition of TVs with mobile devices. “Image quality remains a decisive factor in industry leadership, so we strive to set the tone in this area by offering new solutions - for example, our patented Laser TV development with realistic color reproduction and home cinema features,” said Anton Kharin, vice president of sales and marketing company Hisense Russia. According to him, the 4K ecosystem has not yet been fully formed. Prevents this, above all, the transfer of bulk content. However, it is already clear that the Russian market is coping with this task in stages and is gradually developing towards the mass introduction of the latest 4K technologies.

The second conference flow “Content” was devoted to the discussion of the most pressing issues of the content market development for pay-TV networks. The participants appreciated the course of media content transformation in the era of ubiquitous digitalization and shared successful marketing and technology cases.

The stream opened the session “Content in the digital age and the practice of telemetry in Russia”. Its moderator was Pavel Katkov, founder and owner of the law firm Katkov and Partners. Maxim Skorchenko, head of development for non-linear Tricolor services, began his presentation by asking whether the two ways of delivering television content — satellite and Internet — compete with each other. In his opinion, both technologies can exist quite harmoniously: modern hybrid set-top boxes allow the viewer to easily switch between satellite and online. Producer, director and screenwriter Vadim Levin spoke about the new paradigm of the entertainment industry and the features of content distribution in the digital environment. The second part of this session was devoted to topical issues in the field of telemetry. In particular, the president of the National Association of Broadcasters, Alexander Shirokikh, cited the survey data, from which it followed that the regional channels considered the lack of telemetry, as well as their incorrectness, their main problem. He noted that this data could provide Tricolor to those regional channels that broadcast on its platform. Andrei Boyarinov, CEO of MediaHills, talked about how the company he heads creates a system for collecting information about television viewing based on data from a number of pay TV operators - the sample of MediaHills now has 1.6 million households. Collected data can also be useful for content producers: for example, researchers have found that an excessive demonstration of violence shown in the series made about thirty percent of viewers switch the channel. At the conclusion of the session, the Deputy Head of the Department of the Iterion Company Roman Nikishov spoke. He devoted his report to the issues of monitoring the quality of content delivery and spoke about the solutions that his company offers in this area.

The program of the second stream continued the round table "The development of television in the Internet environment." He was moderated by Dmitry Blinnikov, a journalist for RBC. The roundtable participants discussed opportunities for the development and monetization of television in the Internet environment, as well as prospects for the distribution of 4K content in OTT services. In particular, Nikolay Orlov, Deputy Director General for Content Policy of Tricolor, expressed the opinion that the subscriber base of the operator, receiving pay-TV services via satellite, in excess of 12 million households, in the coming years will continue to provide the bulk of revenue, and the OTT subsystem -directions can not catch up with the traditional. Nevertheless, the operator considers it necessary to develop OTT services, since, with the current trends, this is one of the ways to deal with the problem inherent in all operators without exception.





Highlights

Speakers:

Алексей  Иванов

Alexei Ivanov

CEO, Satellite TV MTS

Мишель  Шаброль

Michel Chabrol

Senior Vice President , Eutelsat S.A.

Юлия Шахманова

Yulia Shahmanova

General Director, STV

Stefan Meltzer

Stefan Meltzer

Technology consultant, Fraunhofer IIS

Prashant  Chothani

Prashant Chothani

CEO, Travelxp TV

Rian Bester

Rian Bester

CEO, Tern International

Сергей Журавель

Sergey Zhuravel

Sales Manager, NEC

Михаил  Медриш

Mikhail Medrish

Director of Operations, AKADO Telecom

Кирилл  Махновский

Kirill Makhnovskiy

CEO, Orion Express

Yuki Uetsuji

Yuki Uetsuji

Senior Manager, NHK (Japan Broadcasting Corp.)

Александр Старобинец

Alexander Starobinets

Marketing Director, Tricolor TV

Николай Орлов

Nikolai Orlov

General director, 1HDTV television company

Guillaume  Arthuis

Guillaume Arthuis

Сo-founder and CEO, BBright

Stephan  Heimbecher

Stephan Heimbecher

Director Innovations & Standards, Sky Deutschland

Андрей Холодный

Andrey Kholodniy

Deputy Director General for the development of nonlinear services, Tricolor TV

Bertrand Loyer

Bertrand Loyer

President/Producer, Saint Thomas Productions

Михаил  Ковальчук

Mikhail Kovalchuk

CEO, Signal Media

René Delwel

René Delwel

CEO, United

Денис Горшков

Denis Gorshkov

CEO, Amedia TV

Рустам  Маметов

Rustam Mametov

B2C Director, Alma-TV

Андрей  Гурьянов

Andrey Guriyanov

Field Operations Manager CEE & CIS, AWS Elemental

Thomas  Wrede

Thomas Wrede

Vice President, New Technology & Standards, SES Video

Константин  Ванаг

Konstantin Vanag

Regional Sales Manager, Imagine Communications

Benjamin Schwarz

Benjamin Schwarz

UHD Forum member, CTOiC

Александр Сурков

Alexander Surkov

Head of Analytical Center, GS Group

Любовь  Василенкова

Lyubov Vasilenkova

Head of Sales Department, "First HDTV" TV Company

Partners:

Теле-Спутник
Триколор ТВ
Sony
SES
AWS Elemental
«Охотник и рыболов»
Ассоциация разработчиков и производителей аппаратуры телерадиовещания АРПАТ
Национальная ассоциация телерадиовещателей НАТ
Ассоциация кабельного телевидения России АКТР
SHBP
10:30 - 11:00
Participant`s registration, welcome coffee

11:00 - 12:00
Plenary Session «4K Eco System in Russia and the World»

Moderator: Alexander Kaligin, Chief Editor, Telesputnik

Speakers:

Stephan Heimbecher, Director Innovations & Standards, Sky Deutschland
Arsen Khomutov, Director for Production of TV Channels, Tricolor TV
Kirill Makhnovskii, CEO, GC «Orion»
Alexey Ivanov, CEO, Satellite TV MTS
Mikhail Kovalchuk, CEO, Signal Media

Themes for discussion:

  • Development of Ultra HD. Marketing strategies and tools to promote Ultra HD in Russian and foreign markets.
  • What joint steps can be taken by players in the Pay TV market to stimulate demand for 4K content?

12:00 - 13:00
Session «Practice of Monetization and Promotion of New TV Formats»

Moderator: Mikhail Silin, Vice President of Russia’s Cable Television Association

Benjamin Schwarz, Communications WG Chair, Ultra HD
What operators are asking for with UHD
Denis Gorshkov, CEO, Amedia TV
New formats for promoting premium content
Ivan Grodetskiy, CEO, Okko
Ultra HD positioning - premium or a mass product?
Rustam Mametov, B2C Director, Alma-TV
4K broadcasting in Kazakhstan: Experience of launching a new product “Alma TV Satellite TV" in UHD

13:00 - 13:30
Lunch

13:30 - 15:00
Session «Technological Foundations for 4K/8K/HDR/HFR/WCG»

Moderator: Mikhail Medrish, Director of Operations, AKADO Telecom

Speakers:

Yuki Uetsuji, Senior Manager, NHK
4K/8K now and future from the scene
Stefan Meltzer, Technology consultant, Fraunhofer IIS
Next Generation Audio - New opportunities for TV sound
Guillaume Arthuis, CEO, BBright
Why and how the HEVC codec could be used throughout the entire live production workflow in Ultra HD
Sergey Zhuravel, Sales Manager, NEC
NEC solutions in the field of 4K technologies
Konstantin Vanag, Regional Sales Manager, Imagine Communications
Imagine Communications Zenium Workflow Platform – The united platform for content ingest, playout and distribution in any resolution including 4K and HDR format
Alexandr Gajdučeňa, Sales & Business Development, Neotion
New 4K UHD business horizons with Neotion

15:00 - 15:15
Coffee break

15:15- 16:45
Session «Delivery of Ultra HD Content: Satellite, Cable, OTT»

Moderator: Vsevolod Kolyubakin, Editor, Telesputnik

Speakers:

Andrey Guriyanov, Field Operations Manager CEE & CIS, AWS Elemental
Pioneering 4K/Ultra HD video from space: challenges and solutions
Thomas Wrede, VP, New Technology & Standards Media Platforms SES Video
Ultra HD and 360 Video via Satellite - A Status and Technology Update
Michel Chabrol, Vice-President, new TV formats, Eutelsat
The satellite is Ultra HD Ready
Yulia Shahmanova, CEO, STV
Optimal ways to deliver an Ultra HD television signal
René Delwel, CEO, United
Nothing is impossible

16:45 - 17:00
Coffee break

17:00- 18:20
Session «Premium content: what do viewers need?»

Moderator: Sofia Kvashilava, Content Director, ivi.ru

Speakers:

Nikolai Orlov, General Director, 1HDTV television company
Vladimir Solopov, author and the host of TV programs ("Hunter and Fisherman" channel), producer, world champion in fishing
Valery Kuzenkov, author and the host of TV programs ("Hunter and Fisherman" channel), the biologist and huntsman.
Author's projects as the basis of thematic channels
Amos Rozenberg, CEO, Paramax Films
Filming music in 4K and HDR
Bertrand Loyer, President/Producer, Saint Thomas Productions
Cost Cutting with 4K: How can filming and post producing in 4K can help a producer to save money?
Elena Antonovich, Executive Director of the TV channels "Fenix Plus Cinema", "Weapons" and "Anecdote TV"
Production of 4K content. On the example of the first Russian TV series filmed in Ultra HD - "Such as all" (Fenix Film)

Themes for discussion:

  • Author's projects as the basis of thematic channels.
  • Picture or story. How to find a balance?
  • What themed TV content should be rented in premium quality?
  • What themed TV content should be rented in premium quality?
  • Is there a threat to professionals from the bloggers?

18:20- 19:00
Session «Ultra HD and HDR Channels: Call of the Times or Future Prospects»

Speakers:

Prashant Chothani, CEO, Travelxp TV
The Future is 4K with HDR
Rian Bester, CEO, Tern International
HDR The real UHD Differentiator
Andrey Chelyadin, Laureate of the Russian State Prize, three-time TEFI award winner, «Russian Extreme Ultra» сhannel
Features of the Russian market of 4K content on the example of the relationship between 4K channels and TV operators

19:00 - 20:00
Cocktail reception, networking

4 October 2017 in Moscow Telesputnik held the 2nd International Conference “Digital TV&Video in Russia. 4K&HDR”, dedicated to deployment, production, delivery and consumption of UHD content. This is the only event in Russia centered specifically on Ultra HD/4K industry. Headliners of its business agenda are leading global experts in Ultra HD Television.

Tricolor TV, one of the world major satellite TV operators, acted as a co-organizer and title partner of the event, while strategic partner of the conference was GS Group. Partners of thematic sessions were such companies as 1HDTV Television Company, SES and AWS Elemental, while technical partner was Sony. Live streaming of the conference was organized by a special technology partner — the company System House Business partners. The event supported by Association of developers and producers of TV broadcasting equipment (ARPAT), National Association of TV and Radio Broadcasters (NAT) and The Russian Cable TV Association (AKTR).

In scope of the plenary meeting dedicated to 4К global ecosystem, key trends of Ultra HD (UHD) development in Russia and abroad were discussed, as well as marketing strategies and tools for promotion of this format by the market key players. While opening the conference, Telesputnik chief Editor Alexander Kaligin emphasized that during the last year the Russian Ultra HD market has been steadily progressing. Specifically, Arsen Khomutov, Tricolor TV production director, said that in the operator’s packages, 6 UHD channels were already available. Participants of the discussion spoke of the possibility of cooperation between the Pay TV market players to discuss stimulation of demand in Ultra HD content.

The plenary discussion was followed by a session devoted to the monetizing practice and new TV formats launch experience. The presentation devoted to Ultra HD-based business by Ultra HD Forum Working Group head Benjamin Schwarz, showed that thus far UHD-content is only limited by 4К-resolution. Benjamin Schwarz said that High Frame Rate (HFR) technologies will be the most attractive for sports broadcasters. Amedia TV`s CEO Denis Gorshkov spoke of application of premium content formats and series production, and discussed possible cooperation between content and TV equipment suppliers based on the example of Amediateka online service and Samsung. In his opinion, it’s the producers of content and subscriber equipment that play a key role in 4K-technology promotion.

After the lunch, the conference continued with a session devoted to technological foundation of digital TV modern formats and standards implementation, including 4K, 8K, HDR, HFR and WCG. It was opened by Yuki Uetsuji, senior manager of NHK (Japan Broadcasting Corp.) — the largest public broadcasting company in Japan, which performs radio broadcasting since 1925 and TV broadcasting since 1953. He shared his experience of filming and postproduction in 4К-format sports competition, documentary movies and news. He also presented a plan for preparation to broadcasting the 2020 Olympics in Tokyo in UHD format. Sergey Zhuravel, NEC sales manager, spoke of the manufacturer’s solutions in 4К industry. “Solutions for content reproduction in 4К and 8К formats, including TV sets, monitors, players and game consoles gradually turn from luxury to widely spread home hardware,” NEC representative stated. Konstantin Vanag, Imagine Communications sales manager in Russia and CIS, presented cutting edge solutions for content processing in 4K HDR format. He said that most solutions in this field already supported IP protocol. Fraunhofer IIS technology consultant Stefan Meltzer reminded to the conference audience that quality video content is not only image, but also sound. According to his evaluation, 4K/8K based systems need new audio format. One of them is — MPEG-H which is successfully applied for UHD and VR content. Guillaume Arthuis, BBright CEO, provided a detailed analysis of how HEVC codec may be used throughout the working process in Ultra HD. Alexandr Gajdučeňa, Neotion sales manager, presented the possibilities of modern assisted CAM-modules. He said that CAM Neotion sales in Russia grew by 350% this year.

Participants of the next session discussed topical problems in the field of 4К-content delivery by way of satellite signal, cable networks and OTT-services. Andrey Guriyanov, AWS Elemental sales manager, shared a successful experience of 4К-broadcast from the International Space Station. In his speech, Andrey Guriyanov emphasized that any 4К-broadcaster faces a difficult choice — whether to provide high quality image or save on frequency passband. In scope of the session, the presentations were made by SES Video Vice-President New Technology & Standards Media Platforms Thomas Wrede and Michel Chabrol, Eutelsat`s Vice-President, new TV formats. They confirmed the satellite infrastructure readiness to Ultra HD TV broadcasting. Mikhail Lins, STV development department manager, stated an authentic interest of the Russian TV market in 4К technology. He said that the experience of Tricolor TV operator defied skepticism regarding UHD deployment.

The final part of the conference was devoted to premium content production. Its participants discussed authorship projects in thematic channels, the problem of balance between form and content, as well as optimum thematic areas for premium quality content filming. 1HDTV television company CEO Nikolai Orlov expressed a confident opinion that the future of TV market belongs to 4К, noting however, that thus far, the majority of premium content is still HD. So, authors and hosts of the programs “Hunter and Fisherman” and “Hunter and Fisherman HD”, Vladimir Solopov and Valery Kuzenkov, shared their knowledge, how applied during preparation of content for their projects. Specifically, Vladimir Solopov said that the key to any successful premium content was a charismatic host, as well as high quality production and footage. Amos Rozenberg, head of Paramax Films, shared his experience in musical content shooting, including opera performances, classic and jazz music, and rock star live concerts in 4K and HDR formats. Bertrand Loyer, Saint Thomas Productions President and Producer shared the ways to make filming cheaper and described 4К content postproduction. Elena Antonovich, executive director of three TV channels - Phoenix plus movie, Weapons and Anecdote TV - shared the experience of production of such content during filming of the first Russian Ultra HD series. She provided insights on series-making subtleties, equipment preparation and modernization, including optimization of storage process and footage editing.

On top of the business program, the conference featured a demo-zone for Ultra HD TV ecosystem solutions, enabling live broadcasting and 4К-content demonstration. LG и Sony presented state-of-the-art UHD TV set models for the Russian market.

2nd International Conference “Digital TV&Video in Russia. 4K&HDR” confirmed its status of an efficient platform enabling comprehensive discussion of Ultra HD premium content industry topical issues. The business agenda of the event and its informal networking included over 200 Russian and foreign delegates.

 




Video

Highlights

Speakers:

Andy King

Andy King

Head of Technology, TV Productions, BBC

Николай Орлов

Nikolai Orlov

General director, 1HDTV television company

Д-р Hans Hoffmann

Dr. Hans Hoffmann

Head of Media Fundamentals and Production technology, European Broadcasting Union EBU

Chris Johns

Chris Johns

Chief Engineer, Broadcast Strategy, Sky UK

Benjamin Schwarz

Benjamin Schwarz

UHD Forum member, CTOiC

Rian Bester

Rian Bester

CEO, Tern International

David Watkins

David Watkins

Director of Strategy Analytics' Connected Home Devices service

Евгений Соломатин

Evgenii Solomatin

Director of development, Minnova

Герасим Гадиян

Gerasim Gadiyan

General Director, HD Media Company

Дмитрий Колесов

Dmitri Kolesov

Director of TV and Content, J'son and Partners Consulting

Михаил Горячев

Mikhail Goriachev

Director of content, Tricolor TV

Константин Быструшкин

Konstantin Bystrushkin

Deputy General Director, MNITI

Olivier Demoly

Olivier Demoly

Sales & Marketing Director, Neotion

Patil Himanshu

Patil Himanshu

Chief Operating Officer, Videocon d2h

Михаил Сандлер

Mikhail Sandler

Manager for Development, SES

Виктор Чеканов

Victor Chekanov

CEO, Megogo in Russia

Вячеслав Садилов

Viacheslav Sadilov

Sr. Field Service Engineer, Harmonic Inc.

Борис Юрин

Boris Yurin

Account Manager TV and Media, Ericsson

Мишель  Шаброль

Michel Chabrol

Senior Vice President , Eutelsat S.A.

Lu Libo

Lu Libo

Vice President Solution Sales and Marketing, Huawei

Partners:

Huawei
SES
Триколор ТВ
«Охотник и рыболов»
Broadcasting Телевидение и радиовещание
Инфокоммуникации онлайн
Журнал «СONNECT. Мир информационных технологий»
Ростелесеть
Национальная ассоциация телерадиовещателей НАТ
Российская ассоциация экспертов рынка ритейла (РАЭРР)
Ассоциация кабельного телевидения России АКТР
10:00 - 10:30
Registration of participants, welcome coffee

10:30 - 13:20
Plenary Session «4К format and its impact on changing business models of Pay TV operators»

Moderator: Larisa Sidorina, Editor in chief, Publishing house «Tele-Sputnik»

Speakers:

Dr. Hans Hoffmann, Head of Media Fundamentals and Production technology, European Broadcasting Union
Roadmap to UHDTV – the next generation TV system
Alexander Starobinets, Marketing Director, Tricolor TV
4K development trends in Russia
Chris Johns, Chief Engineer – Broadcast Strategy, Sky UK
Sky UK`s UHD service and it’s incentive to deliver this new format
Andy King, Head of Technology, TV Productions, BBC
Ultra HD – a BBC perspective?
Himanshu Patil, Chief Operating Officer, Videocon d2h
From a business idea to a billion dollar market cap on NASDAQ, a fascinating journey called Videocon d2h
Benjamin Schwarz, Ultra HD Forum
The business of UHD
Nikolai Orlov, General Director, 1HDTV television company
Launch of Insight 4K channel in Russia

13:20 - 13:40
Coffee break

13:40 - 15:50
Session «Transmission of 4К content: technologies, equipment, services»

Moderator: Eugeniy Solomatin, Director of development, Minnova

Vasily Senichenkov, R&D Director, GS Group
Airtight argument in favor of 4K: the first Russian STB for UHDTV by GS Group
Vladimir Malygin, Director of Strategic Marketing, Huawei
Network development for 4K service
Alexander Chernyaev, Sales Solution Manager, Huawei
4K as a driver of Successful Video business
Boris Yurin, Account Manager, Ericsson
The delivery chain of UHD content. Ericsson products
Viacheslav Sadilov, Sr. Field Service Engineer, Harmonic Inc.
End-to-end Ultra HD Solutions from Harmonic
Alexander Gudkov, Pre Sales Support Engineer Russia & CIS, Irdeto
4K UHD – Getting from Risk to Reward
Olivier Demoly, Sales & Marketing Director, Neotion
Conditional access module & delivery of 4K content

15:50 - 16:20
Lunch

16:20 - 17:50
Session «Transmission of 4К content: technologies, equipment, services» (continuation)

Moderator: Eugeniy Solomatin, Director of development, Minnova

Speakers:

Mikhail Sandler, Director of Business Development in Russia, SES
UHD via satellite - SES experience
Michel Chabrol, Director of Innovation Marketing and Digital Cinema, Eutelsat
Eutelsat’s Initiatives to boost Ultra HD
Alexander Zheleznyakov, Engineer of broadcast equipment, Panasonic Russia Ltd
Panasonic Broadcast solutions for UHD (4K)
Kalju Kukk, Senior expert, MNITI
Satellite systems at the head of innovations
Yulia Shahmanova, General Director, STV
4K will change the Russian TV market
Gerasim Gadiyan, General Director, HD Media Company
4K UHD TV – is it new or blast from the past?!

17:50 - 18:10
Coffee break

18:10- 19:45
Session «The present and the future of home 4K TV»

Moderator: Dmitri Kolesov, Director of TV and Content, J'son and Partners Consulting

Speakers:

Dmitri Kolesov, Director of TV and Content, J'son and Partners Consulting
Consumer demand analysis and market size of the 4K TV broadcast in Russia for the period up to 2021
Mikhail Goryachev, Head of Content, Tricolor TV
The opportunities of Ultra HD format’s penetration in Russia
David Watkins, Director of Connected Home Devices, Strategy Analytics
4K TV mass market: the Road that Russia has yet to pass
Konstantin Bystrushkin, Deputy General Director for scientific work, MNITI
4K TV`s and their surroundings. Today and tomorrow of home electronics
Rian Bester, CEO, Tern International
INSIGHT UHD: a complete UHD workflow from shooting to broadcast
Victor Chekanov, CEO Megogo in Russia
Ultra HD multiscreen broadcasting in OTT (Implemented projects and further prospects)
Alexander Makarov, Deputy General Director, ivi.ru
Developing of VOD services for telecom operators
Oleg Plotnikov, Engineer of head station, Intersvyaz-2
Practical experience of implementing 4K. Problems faced at the beginning of the broadcast in the new format

19:45 - 20:45
Cocktail reception, networking